What We Do
EFJ（ETHICAL FASHION JAPAN）は、日本発信のエシカルファッション推進団体です。これからのエシカルは「当たり前」。その当たり前を確立するために国内外のブランドのPR・情報発信などを等サイト内・外で行います。
●お問い合わせ / General Inquiries
●広告掲載希望の企業さま / To Advertise with Us
English Message Follows
I first became aware of the ‘ethical’ by accident when I was in London helping out what turned out to be an ethical fashion designer. By working with this designer, I developed a keen interest in understanding more about what ‘ethical’ means. I even wrote my graduation thesis on ethical fashion!
Anyhow, when I returned to Japan, I wanted to do the same thing I was doing in the UK; however, I felt there were few people who knew what ethical fashion really means. This is why I came to start this website.
In terms of fashion, there have been many problems over the decades, such as child labour, and environmental concerns. Today, fast fashion has become popularised, and customers are becoming more aware of the fact that clothes can be bought cheaply. However, I would like everyone to think about what is behind the production of clothes. Everyone is aware of what may be happening in third world countries, but as we do not see it directly these problems do not seem to be our problems. Or are they? The act of paying for something suggests that we are endorsing something, supporting what is behind the clothes. We are responsible for what we buy, so think twice before you buy.
I hope this site provides some knowledge of what sort of ethical brands are in the world as well as , how the Japanese ethical brands are operating in japanese fashion seen. if you are interested us to PR your brand please contact us. Thank you.
Director Io TAKEMURA